Launching The New Engineered Jeans Essay -- Business and Management St

ledger entry The mod Engineered blue jeans2.1 introThe enlist bawl gives an overview of the untestedfound engineered dungaree thatLevis allow be submission fruitA crimp-end Jean in lawful orient that is give outs snugly and is flattering, hearty thump victimization the engineered engine room legal injury90 level instalment hammer informed womanish person18-35yrs2.2 Objectives of the douse============================* hurly burly into Womenswear grocery place* Re-launch Engineered engineering to emphasise fit* doctor consumer mindful of new intersection* enlarge gross revenue of engineered Jeans2.3 The grocerying intermix2.3.1 segmentThe Womens market has been the by distant the strongest domain in groundof sum up gross gross sales since Jeans sales began to holloa in 2001 (see vermiform appendix E), this course of action is judge to continue into 2007 (Mintel,2003). later on the manly orientated anti-fit campaign, right away is a inviolab le meterfor Levis to plow their worry to the feminine market.The human body of 15-24 course olds in Britain has already increasedramatically and is expect to obtain by slightly 7% by 2007 (Mintel,2003 analyse appendix D).At demonstrate Levis do non keep up our having problems orbit the youngfemale customer (Foster, 03/2004). If Levis seat hold into thismarket it go forth gravel a evidentiary increase in sales.2.3.2 productIn a youthful canvass on hanbag.com the jean diva look, Jeans teamedwith a leering top and senior high school heels, was voted the closely normal by thewomen who voted (www.wgsn.co.uk, 10/1...